Hi, I’m Katerina,

I turn complex business challenges into human-centred experiences that shift mindsets, inspire new ways of working and bring strategies to life, ultimately creating more meaningful experiences for the people organisations serve.

My experience combines service and experience design consulting with hands-on business strategy and end-end project delivery. Having worked both as an external consultant and within organisations, I understand the importance of translating ambitious ideas into practical experiences that work in the real world. I bring together human-centred research, storytelling, gamified and interactive learning and facilitation to help organisations navigate change and create meaningful outcomes. I believe involving people in shaping change is key to building ownership and encouraging its adoption.

With a foundation in psychology and a passion for learning, I bring curiosity, structure and creativity to every challenge.

Having executed design projects in both public and private sectors across regions like the UAE, India, Australia, and Southeast Asia, I have cultivated a mindset that embraces the ethos of 'think globally, act locally.'