Business Transformation Strategy
Empowering Singapore Arts Companies for Sustainable Growth
In collaboration with the Singapore Arts Council, our project aimed to assist multiple arts organisations in achieving financial prosperity while sustaining their societal contributions.
These organizations, driven by passion and purpose, enrich Singaporean communities through their creative endeavors. However, they faced the dual challenge of maintaining meaningful impact and ensuring profitability. It was imperative to address these challenges to safeguard the cultural vibrancy and economic sustainability of the arts sector.
Role
Business Design Consultant & Project Lead
Responsibilities
Research / Business & Service Design / Project Management
Deliverables
Vision & Positioning Strategy / Target Audience Identification/ Strategy Roadmap
Year & Duration
2022 / 2 months
Challenge
This project was not just about the financial viability of arts organizations; it was about preserving the cultural fabric and enriching the social tapestry of Singapore. By empowering these organizations to thrive economically, we ensured their continued ability to inspire, educate, and entertain. The project was crucial in nurturing a vibrant arts ecosystem that benefits both artists and society at large.
The challenge, however, lay in overcoming daily operational hurdles and overcoming biases to enable these companies to objectively identify their challenges and craft effective solutions.
Solution
Our approach was rooted in thorough research and strategic planning to enact meaningful business transformations. The process began with immersive research, allowing us to understand the challenges and opportunities from the perspectives of founders, employees, and audiences. Through interactive and engaging research methodologies, we encouraged participants to think innovatively and gain fresh insights. This was followed by co-creation sessions with the arts organisations to prioritise initiatives and develop a clear roadmap for future actions.
Result
The project culminated in tangible outcomes that empowered arts organizations to navigate their challenges and pursue sustainable growth. Each organization received a comprehensive overview of key findings and analysis, providing clarity on their current status. Additionally, a detailed roadmap was developed, outlining actionable steps to address identified gaps and achieve their desired goals. Armed with this strategic guidance, the arts organizations were equipped to embark on their journey towards prosperity while continuing to enrich Singaporean communities through their creative endeavors.
